Tag Archives: Advertising

This IS my Grandmother’s sewing–Part 2

An antique paper measuring tape from Sears.

A paper measuring tape from Sears.

I had so much fun with the first post about my Grandmother’s sewing kit, I thought I’d share more photos.

Taking Measure

The back of the measuring tape above reads:

“It is easy to order clothing from us by mail.
The services of a tailor are not required in taking your measurements.
Any member of your family, or a friend, can take your measurements correctly
by following the simple instructions printed in our catalog.
Compare our prices with prices others ask for clothing of equally high quality.
Remember, we guarantee to send you perfect fitting clothing or return you money.
Sears, Roebuck and Co.”

 This is serious business! I can almost hear the dignified and authoritative MALE announcer reading the copy over the radio.

Contrast & Compare

Advertising was and is everywhere. These artifacts of the 1950s through the 1970’s appealed to the sewer’s rational side. Much different from the emotion-driven ads of today!

The copy was so loooong! Now it would be one phrase repeated over and over.

The biggest difference is customer service! Made to order, custom clothing by mail for the average Josephine is amazing! If you know of a store that offers this TODAY, I’d like to know about it!

More Pictures for Your Viewing Pleasure

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When Shall We Meet Again?

My next post will be a review of  The Dressmaker of Khair Khana by Gayle Tzemach Lemmon. Look for it on Wednesday, February 1, 2012 at noon.

See you soon!